So, as of the 16th of March it’s officially been one whole year of working from home for me. Oxford University Press actually shut a whole week earlier than the country, we only really expected to be out of the office for a couple of weeks at most, and I haven’t been back to the office since. I then, rather quickly after that, moved back home to Wales and my parents rather than continuing to pay my exorbitant Oxford rent. I got incredibly lucky that my flatmate and I were already planning a move, and so had decided not to renew our lease, but this pandemic has certainly taught me the value of negotiating a break clause! The move home has definitely had its pros and cons, but I’ve surprised myself with the fact that I’m in no real rush to return to Oxford and my commute.
I don’t know if it’s been the same for you but work from home has been a revolutionary experience. It’s highlighted the chasm between entry-level and the upper echelons of publishing in London, but has also opened the industry up to hiring candidates that don’t want to make the overpriced south-east their home. I’m hoping to make the situation a little more permanent post-pandemic, I love the Oxford office and the ducks but not its impact on my wallet and I have very little interest in returning to a house share, so I’m hoping to remote work with just one or two days in the office when we eventually return. Will getting up at 5am to catch a train to work suck? Yes, but it’ll still be cheaper than returning to Oxford full-time and I’ll actually be able to afford my own home some day.
Continue reading “One Year Working from Home: Publishing Edition”
Working in publishing can feel a little like spinning plates. You’re madly dashing from plate to plate trying to keep them all in the air with some plates needing more attention than others, and learning which plates need that extra tlc is a very important part of the job.
I’m going to be making this post into two parts, due to the fact that the length is getting rather out of hand. We’ll use this first one to explain how publishing helps me decide what to prioritise using examples from the wonderful Oxford University Press, who publish around 6000 titles a year across Academic, Education, and English Language Teaching. This means that as marketers we have to know where to put our money and which audiences to target when we spend it, and how to correctly harness the free channels that we use to get our books seen by the right audience. With academic publishing your looking at a much smaller marketing budget, or no budget at all for some books so harnessing organic social media reach and email is vital.
Fortunately, in Academic at least, they’ll tell you which books you should be spending time on and pushing to your audience. These classifications have names, Trade, Impact, and Monograph, and we use them to explain what market we’re aiming for when we’re marketing the book e.g. monographs are usually bought by libraries and researchers rather than the general consumer. I’m going to try my best to explain how we use these classifications in my department, and give you just a few examples of each book to shed a little light on academic marketing.
Continue reading “Prioritising in a Publishing: Trade, Impact, and Monograph”